How are your marketing campaigns going in 2008? If you are utilizing Email Leads for developing your network marketing business, you probably have guessed that times have changed dramatically over the last few years. It’s just as easy to pay $20 per month for an autoresponder subscription, import 5,000 records over the course of a month, and get yourself 30-50 qualified prospects.
That is now a thing of the past. In fact, in the early days, I could load 400 emails a month and put about 10 new recruits a month into my business. It was easy and systematic.
But this is 2008, you can import 25K records each day, and that worn out and tired autoresponder you’re using has such a poor delivery rate, emails are getting blocked, filtered and lost in cyberspace and all you can show for it is about 10-15 prospects the book “Who Moved My Cheese,” you can either go and find what is now working, starve to death while you keep doing the same thing, or throw up your hands and give up.
This is about finding the solution for a change.
So what is working for folks today. If you are going to have success with email marketing, you should seriously think about getting your own email hosting company, learn to manage it (or find someone who will), send prospects to a landing page (or squeeze page), and have them optin to your own list, where you can market. Here is a quick summary of what I am talking about.
The Autoresponders - You need your own email server and AR software. Now there are high end systems and middle of the road systems, but you are going to pay more than $20 like you were used to. It's probably time you committed yourself to becoming a little bit technical, or pay someone to do so for you.
The Leads - It's time for Coreg Leads You are going to have to get more leads, and probably get them scrubbed. Get yourself several thousand leads (depending on the capacity of your server), and find a service to get them scrubbed. Scrubbing usually costs between $150-$300 per million leads. Why get them scrubbed? Because, you will get some pretty fierce complaints, deal with abuse, spam bait, etc. Be responsible with your leads.
The Landing Page - You really should create your own landing page (or squeeze page), or go to a place like rentacoder.com and hire someone to build a good looking landing page for you. The overall cost should be a hundred dollars or less, since it is just one page, and it’s a one-time expense. Don’t send them to your company landing page because you won’t have control over the list, and it always looks unique and better when you can send someone to YOUR website - much more professional.
Build Your Own List - This is the second step in the process - using a high quality lead capture autoresponder, called a closed loop autoresponder. The one I highly recommend is Aweber. This is a monthly subscription of about $19. You will build your own list. Why? It gives you more control with your marketing, and, God forbid if something should ever happen to the company you are working with, and they close down, you don’t lose everything because you own the list.
Here is the conclusion of the matter - you really must build your own list, building a strong bond or relationship with that list, and presenting to them the specifics of your home business. You are in essence generating your own leads, which is probably THE BEST way to build a solid Home Business.